The heart of Comme des Garcons
In 1969, Rei Kawakubo stepped into fashion not as a designer chasing trends, but as a disruptor with a clear refusal to play by the rules. Trained in fine arts and literature, not traditional tailoring, she saw clothing as a language. That perspective birthed Comme des Garçons, a brand name meaning “like boys,” hinting at the gender-bending, anti-establishment energy that...
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