Picking a niche without losing the clients you have

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2026-11-08 20:17:57 - Traduire

Every small agency owner I know has the same quiet fear about picking a niche. The moment we say what we do, the phone stops ringing. this marketing agency magazine has covered positioning more than once, and it helped me see that you can get specific without firing anyone. Start with the work you already did. Look back over the past couple of years and ask which projects went smoothly. Which...

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