Some fragrances are created as new additions, while others carry an existing story forward. In this Oud and Roses Auric perfume review, we look at a fragrance presented as the second chapter of the iconic Oud & Roses story by Ahmed Al Maghribi Perfumes.

Oud & Roses became one of the creations that helped define the identity of the fragrance house. Auric takes that story forward rather than simply repeating it. Released for Beautyworld Middle East 2026, this 60ml fragrance belongs to the Signature Collection and has a 40% Extrait de Parfum concentration.

Its olfactory profile combines amber, roses, floral, leathery, woody, and oud characteristics, creating a composition that develops from bright spices and leather into florals before reaching a warm oud and incense base.

Oud and Roses Auric Perfume Review: The Story Behind Auric

The story is one of the most distinctive parts of Auric. Oud & Roses became more than a fragrance for Ahmed Al Maghribi Perfumes. It became a signature creation and helped introduce the character of the house to customers beyond its origins.

The fragrance also reflects the vision of the founder, Mr. Kafeel Ahmed: Arabian perfumery can remain deeply rooted in heritage while speaking confidently to the world.

Auric represents the next stage of that journey. It was created as a tribute, a thank-you, and a gift to customers who embraced the house and helped carry its fragrances across borders.

This gives the fragrance a clear purpose: honouring an established signature while giving its story a new form.

First Impression: Orange, Spices and Leather

The opening is immediate and commanding.

Orange provides the first flash of brightness before cardamom, pepper, and saffron introduce warmth and texture. Leather then adds a polished nuance that strengthens the opening.

The official top notes are:

Orange • Cardamom • Pepper • Saffron • Leather

For an Oud and Roses Auric perfume review, this opening is particularly important because it shows that Auric does not move immediately into rose and oud. Instead, the fragrance begins with citrus, spice, warmth, and leather before gradually revealing its floral character.

Heart Notes: Where the Rose Story Develops

The heart brings together rose oil and Immortelle Absolute from the Balkans, heliotrope, elemi, orris, and the Ahmed Al Maghribi Rose Accord.

According to the approved fragrance description, these notes create an unusual combination of warmth, powder, resin, and floral depth.

The Ahmed Al Maghribi Rose Accord sits at the centre of this stage. It is more than a decorative floral element; it creates an emotional connection to the Oud & Roses story that came before Auric.

The official heart notes are:

Rose Oil and Immortelle Absolute from the Balkans • Heliotrope • Ahmed Al Maghribi Rose Accord • Elemi • Orris

This stage gives Auric its distinctive floral identity while connecting the new composition with its established heritage.

Base Notes: Warmth, Incense and Oud

The base is where Auric reveals its deeper character.

Vanilla, patchouli heart, and musk introduce richness and warmth. These notes then meet the Ahmed Al Maghribi Incense and Oud Accord, creating a deep and lingering base.

Ambroxan extends the composition outward and contributes radiance, diffusion, and a contemporary trail.

The listed base notes include:

Vanilla • Patchouli Heart • Musk • Ahmed Al Maghribi Incense and Oud Accord

This transition from radiant spice and rose towards warm oud is central to the character of the fragrance.

Oud and Roses Auric Performance

Performance is naturally an important part of an Oud and Roses Auric perfume review.

The approved product information describes the sillage as strong and commanding, with a rich aura, elegant diffusion, and a memorable trail.

Its stated longevity is:

10–12 hours on skin
14+ hours on fabrics

Auric contains 40.00% parfum, along with 51.60% ethanol and 8.40% aqua. Its 40% parfum concentration places the fragrance in the Extrait de Parfum category.

When Can You Wear Oud and Roses Auric?

Auric is designed for several different settings.

During the daytime, it can create a refined statement of confidence. For evenings, the fragrance is described as rich, sophisticated, and magnetic.

It is particularly suited to celebrations, formal gatherings, and signature moments.

Seasonally, Auric is especially expressive during autumn and winter. However, the approved product information also highlights its powerful evening presence throughout the year.

This combination makes it a fragrance that can move between formal daytime occasions and richer evening settings.

What Makes Auric Different?

One of the most interesting ideas behind Auric is that it is not intended to recreate the original Oud & Roses.

Instead, Auric honours what the earlier fragrance made possible.

Its signature elements include the Ahmed Al Maghribi Rose Accord, Ahmed Al Maghribi Incense and Oud Accord, rose oil and Immortelle Absolute, saffron, and leather.

The fragrance is also described as unfolding like a bouquet, revealing different facets as its notes develop. A single composition is intended to provide the depth and complexity associated with fragrance layering without combining multiple scents.

Final Oud and Roses Auric Perfume Review

This Oud and Roses Auric perfume review shows a fragrance built around heritage, evolution, and appreciation.

Auric begins brightly with orange before cardamom, pepper, saffron, and leather add warmth and character. Its heart introduces rose oil, Immortelle Absolute, heliotrope, elemi, orris, and the signature Rose Accord. Finally, vanilla, patchouli, musk, incense, and oud create its warm and lingering foundation.

With a 40% Extrait de Parfum concentration, stated longevity of 10–12 hours on skin and 14+ hours on fabrics, and strong, commanding sillage, Auric is presented as a fragrance with depth and presence.

More importantly, Auric continues the story of Oud & Roses without simply recreating it. It represents the evolution of a founder’s vision and a dedication to the customers who helped carry the Ahmed Al Maghribi story forward.

That is ultimately what defines Auric: the second chapter of an icon, a founder’s signature, a house’s evolution, and a gift to the people who made the journey possible.